As hiring teams brace for tighter budgets and increasing performance expectations in 2025, a new industry report from Veritone and Aptitude Research sheds light on how organizations are turning to programmatic job advertising to stay competitive—and why demand for AI-powered solutions is only growing. Titled “Evolution of Programmatic Job Advertising: Strategic Talent Acquisition”, the report—authored by leading analyst Madeline Laurano—uncovers how companies are adapting their recruitment strategies using automation, data, and AI to drive better outcomes. What the Research Found In an increasingly dynamic labor market, the study reveals a sharp shift in how companies are planning for the future:
- 56% of companies plan to increase their investment in programmatic job advertising in 2025.
- Yet, 50% of companies still don’t fully understand what programmatic advertising is, pointing to a major education gap.
- The top benefits cited include:
- Improved quality of hire (74%)
- Increased diversity of applicants (56%)
- Reduced cost per hire (51%)
According to Alex Fourlis, General Manager of Veritone Hire: “This research confirms what we see every day—talent teams under pressure to optimize their costs need scalable, data-driven approaches to compete. Programmatic job advertising isn’t a ‘nice to have’ anymore—it’s an essential part of a modern hiring strategy.” Why It Matters With 68% of companies expecting changes to their hiring strategies this year, the push for smarter, more agile recruitment solutions is clear. Veritone and Aptitude Research emphasize that success in the current talent landscape will depend on moving beyond static job postings to performance-based, omnichannel advertising strategies powered by AI. The report also explores:
- The role of pure-play programmatic providers
- How AI and generative content are enhancing job ad personalization
- The importance of integrated recruitment workflows that minimize spend while improving candidate fit
Download the full report here Join us on Monday, June 17 at 11:00 a.m. ET for a “Smarter Hiring in 2025: What the Latest Research Reveals,” webinar hosted by Veritone and Aptitude Research. Experts, Madeline Laurano, founder of Aptitude Research, and Tim Sackett, co-founder of the HR Tech 100 fund, will do a deep dive on the research findings and share real-world strategies for recruiting at scale in 2025 and beyond. Register here To learn how Veritone Hire is helping employers transform talent acquisition through AI, visit: https://www.veritone.com/solutions/hire/
