Obtaining licensing rights can be an involved process, especially when buying rights-managed content, so we asked one of our licensing experts, Jay Bailey, to share some wisdom. Jay has been our vice president of TV and film licensing for nearly a decade, so he knows a thing or two about this topic. Here's what he had to say.
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Summary: The pandemic accelerated content consumption trends as consumers consumed more short-form video content on social media Brands that want to connect with their target audience need to build trust through authenticity, which can be achieved by incorporating user-generated content User-generated content outperforms most other media formats, but the trickiest part is sourcing the most...
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How creative agencies and brands are integrating current events and social change themes into their advertising Over the past year, one of the biggest creative themes we have seen is brands adapting their messaging to incorporate trending and current events—and in doing so, becoming a part of the social, global conversation. This has led to...
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Here’s how Veritone Licensing can help Indeed, Guaranteed Rate and others avoid similar mistakes using stock footag in the future This year’s Super Bowl was different from years past. There were only a small number of fans in attendance, Super Bowl parties were not encouraged and attendance at local establishments was naturally lower than ever....
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Among other tactics, licensing news footage and user-generated content can take your political ad campaign to the next level. Summary: Political campaigns should be flexible and change timing and tone based on what’s working and who you’re trying to reach Authenticity is key in political campaigns Licensed footage can help you speak to voters in...
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