Summary: New enhancements to Discovery include enhanced earned media monitoring and expanded Nielsen data Enhancements to Attribute include enhanced enterprise management and user-centric workflows Our December 16 webinar will walk you through these updates We know the pandemic has escalated a shift in ad dollars away from broadcast to digital, as advertisers seek to tie...
Read More
Wondering what’s the most optimal day, time and method to run your radio and TV advertisements? Read on. Creating the right TV commercial or radio spot is an art, but there’s also a science to it. The time of day, day of the week, length of advertisement, call to action and other elements can have...
Read More 
Regional broadcaster maximizes ad spend with the integrated ad management and attribution solution In an increasingly competitive advertising environment, broadcasters need every advantage to maximize their ad revenue — and a major media enterprise has dialed into an advantageous way to do just that. The company, which owns and operates stations in nearly 100 television...
Read More