As a content owner or rights holder, creating and distributing content isn’t your only concern. It’s equally important to make sure your content is stored and curated properly to enable discovery and future use. Rather than using it once for its original purpose and then letting it sit in a vault somewhere, there is tremendous value in getting your content into the hands of producers, broadcasters, ad agencies, and others who need clips for their projects. That means licensing. In my almost 10 years of working in sports licensing, I’ve become intimately familiar with the intricacies of content rights, licensing, and intellectual property. I can’t watch any kind of program without thinking about (and often mentioning) the licensing and rights nuances included within it. My wife hates it. “Why can’t we just watch TV like normal people?” she says. In this article I offer up some best practices for enabling discovery and licensing of your content while protecting your copyrights as a rights holder.
Five Aha Moments from VentureBeat Transform Featured Image Includes: Greg Brockman, Co-founder & Chairman and Ilya Sutskever, Co-founder & Chief Scientist, OpenAI; Kyle Wiggers, Staff Writer, VentureBeat I just came back from the Venture Beat Transform 2019 conference here in San Francisco, and I have to say, for the first time in many years, I’m...
Asian, black, Latino or white? In the ethnic melting pot that is the United States today, these overgeneralized racial classifications are becoming increasingly inadequate when it comes to describing someone’s background. To address the shortcomings of these blanket classifications, a company called Kairos is using face-recognition software to estimate the percentage of a person’s ethnic...
Imagine if you were using a calculator to do some just fantastic calculations like π^π , !2, or the old standard 2+2, and every once-in-a-while, the answer would came back wrong. Better yet, you’ve implemented a microservice in your stack that occasionally just returns {[“No”]}. This is what working with machine learning can feel like sometimes. You’re...
We’ve heard a lot of talk in the marketplace about how Veritone Attribute helps radio and television broadcasters connect on-air advertising campaigns to an advertiser’s website activity. I even talked about it myself here. Attribute correlates ads, including live reads, organic and in-content mentions with website traffic and transforms the data into actionable performance analytics...
What? What a strange title for a blog post. That is like saying “Don’t not use your telephone to avoid not making phone calls”. But I think it accurately describes the way in which I’m going to show you how to use machine learning to make sure your car is still in your driveway. Several...
This is it. This is the best DAM thing I’ve ever done. I don’t normally like to brag but I’m so freak’n proud of myself for this one that I feel like I need to share it. They said it wasn’t possible (no one actually said that), they said it couldn’t be done (lots of...
New California laws mandating timely public access to police video and audio communications are heaping massive cost burdens on state agencies, with one department recently warning it will cost more than $350,000 to review and redact its use of force cases. Driving this price tag is the cost associated with the review of video and...
Industry expert with over a decade of experience in M&E and Sales Director at Veritone, Jack Wyrick, shares trends in the television attribution space and the ways to solve the challenges that television broadcasters and advertisers face in this space.
Industry expert with over 20 years in radio and Managing Director of Enterprise Radio Solutions at Veritone, Paul Cramer gives insight into the value of radio attribution, trends in the industry, and ways to solve the challenges that broadcasters and advertisers face in the radio medium.
