The Latest
Here's the Optimal Way to Run Broadcast Ads

Here’s the Optimal Way To Run Broadcast Ads

Wondering what’s the most optimal day, time and method to run your radio and TV advertisements? Read on. Creating the right TV commercial or radio spot is an art, but there’s also a science to it. The time of day, day of the week, length of advertisement, call to action and other elements can have...

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How to Boost Sports Fan Engagement with AI

How to Boost Sports Fan Engagement With AI

COVID-19 has been an event that, among other aspects of our lives, has dramatically changed how sports are being played, viewed and monetized. And a lot of these changes we expect to stick around much long after the pandemic ends. One encouraging sign has been the many innovations in the space that have risen out...

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5 Ways to Create Political Ads That Cut Through the Noise

5 Ways to Create Political Ads That Cut Through the Noise

Among other tactics, licensing news footage and user-generated content can take your political ad campaign to the next level. Summary: Political campaigns should be flexible and change timing and tone based on what’s working and who you’re trying to reach Authenticity is key in political campaigns Licensed footage can help you speak to voters in...

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Veritone Uplift Study

How Attribution with AI Can Uplift Broadcast TV and Radio Advertising

by Paul Cramer – Managing Director of Enterprise Radio Solutions In the world of radio and television advertising, attribution has been difficult to demonstrate. While digital advertising has afforded more discrete measurement through device IDs and other unique identifiers, broadcast has been harder to track as an offline medium. Because of this, some advertisers may...

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5 Reasons Why Ad Attribution Can Boost Broadcast Advertising

Traditional broadcast TV advertising faces constant competition from streaming services, social media, the web and podcasting. That competition is only growing as consumers have more options than ever for entertainment and news.  In the face of this competition as well as cord-cutting, it’s tough to justify the large ad spend that TV advertising commands. People...

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Moving the Dial

Veritone Attribute and WideOrbit media operations platform are moving the dial at TV Stations

Regional broadcaster maximizes ad spend with the integrated ad management and attribution solution In an increasingly competitive advertising environment, broadcasters need every advantage to maximize their ad revenue — and a major media enterprise  has dialed into an advantageous way to do just that. The company, which owns and operates stations in nearly 100  television...

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Pulse of AI’s Role in TV

Taking the Pulse of AI’s Role in TV

Making the modern TV experience seamless and simple is laborious. Despite technological leaps, complex behind-the-scenes processes need to happen in order to offer television customers the experience they expect from streaming services and traditional linear broadcast.  Tasks like metadata creation, captioning, content licensing and post-production work to fit media onto ever-changing delivery and packaging needs...

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AI Government

AI is Revolutionizing How Government Operates

Artificial intelligence is poised to be the new power tool that allows government agencies to serve the people better.  At Veritone’s CES keynote on AI deployment and integration strategies in government earlier this year, we imagined a path toward enabling flexible and secure AI deployments at scale for government agencies. Now that COVID-19 has upended...

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