Among other tactics, licensing news footage and user-generated content can take your political ad campaign to the next level. Summary: Political campaigns should be flexible and change timing and tone based on what’s working and who you’re trying to reach Authenticity is key in political campaigns Licensed footage can help you speak to voters in...
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by Paul Cramer – Managing Director of Enterprise Radio Solutions In the world of radio and television advertising, attribution has been difficult to demonstrate. While digital advertising has afforded more discrete measurement through device IDs and other unique identifiers, broadcast has been harder to track as an offline medium. Because of this, some advertisers may...
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The feel is unquestionably different at Billie Jean King Tennis Center for the 140th US Open. Some of the game’s brightest stars have opted out due to COVID-19 concerns––including reigning 2019 men’s and women’s singles champions Rafael Nadal and Bianca Andreescu. Nevertheless, significant milestones persist at the 2020 US Open. There was no shortage of...
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Traditional broadcast TV advertising faces constant competition from streaming services, social media, the web and podcasting. That competition is only growing as consumers have more options than ever for entertainment and news. In the face of this competition as well as cord-cutting, it’s tough to justify the large ad spend that TV advertising commands. People...
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Regional broadcaster maximizes ad spend with the integrated ad management and attribution solution In an increasingly competitive advertising environment, broadcasters need every advantage to maximize their ad revenue — and a major media enterprise has dialed into an advantageous way to do just that. The company, which owns and operates stations in nearly 100 television...
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Making the modern TV experience seamless and simple is laborious. Despite technological leaps, complex behind-the-scenes processes need to happen in order to offer television customers the experience they expect from streaming services and traditional linear broadcast. Tasks like metadata creation, captioning, content licensing and post-production work to fit media onto ever-changing delivery and packaging needs...
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Artificial intelligence is poised to be the new power tool that allows government agencies to serve the people better. At Veritone’s CES keynote on AI deployment and integration strategies in government earlier this year, we imagined a path toward enabling flexible and secure AI deployments at scale for government agencies. Now that COVID-19 has upended...
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How the Cloud and Artificial Intelligence Adoption Will Accelerate in the New World Order Coronavirus (COVID-19) is impacting every aspect of our daily lives and whilst every effort is being made to find an exit strategy back to normality, there is still uncertainty around timescales – mainly because we are sailing uncharted waters. Like all...
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Content Classification is a way to use automated intelligence workflows to classify what media and entertainment content such as audio and video is all about so that one can contextually understand program contents. The primary use cases being: Contextual Ad Targeting. Brand Safety, Enhanced SEO, and Improved Discoverability. Learn more about what Content Classification is,...
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Watch Veritone’s President, Ryan Steelberg present The Podcast Promise: Topic Extraction for Monetization and Brand Targeting to the NAB Show Express Audience via the BEIT Virtual Conference. Podcasts are exploding not only in volume but also in the variety of the content. With so much content geared to diverse audiences, podcast producers are starting to...
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