As we’ve mentioned before, what the metaverse really brings to the table is its ability to transport audiences into a completely immersive world in a way that we’ve never seen before. At the forefront of these immersive experiences is technology that can bend, enhance, or replace reality, as well as artificial intelligence. In this second...
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One of the hottest topics in the tech world, the metaverse seems to have one part of the world wondering what it is, another participating or helping create it, and another group that’s exploring its business implications. With the recent controversial renaming of one social media tech giant, along with other players in the space...
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In the previous blog, we defined Enterprise artificial intelligence (AI), talked about how it was different from consumer AI, why an enterprise AI platform, what companies should use AI, and mapped out what we’ll cover in future articles. In this second article, we intend to dive deeper into Enterprise AI adoption, exploring: A look at...
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A look at the channel for 2022 and beyond Radio is still popular and resurging, but ad dollars haven’t followed. Smart sales teams and marketers need a way to get their share of advertising budgets. Summary: Radio remains popular and could see 6% growth, but advertisers aren’t spending in accordance with listener habits. Radio ads...
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Summary: Recent reporting shows workers are once again driving and listening to the radio, creating opportunities for radio operators and ad agencies to reach more consumers Radio advertising remains one of the most effective methods of reaching consumers, with research showing broadcast outperforms digital advertising In order to get advertisers on board with radio, you...
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Humanizing the digital experience with artificial intelligence Summary: Conversational AI has pushed digital experiences closer to real, human interactions, but there’s still room for improvement, especially with virtual assistants Combining conversational AI with synthetic media is the next step in having near-real interactions, especially in the metaverse Brands can use this technology to overcome disruption,...
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Summary: Linear broadcasting is still a popular choice for consumers, but how advertisers quantify data is vital to success To keep up with the competitive landscape of TV and radio advertising, broadcasters and advertisers are still seeking the best approach to measuring the success of their campaigns Investing in attribution helps broadcasters acquire and retain...
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Originally published in Document Imaging Report The pandemic has placed a spotlight on the need for businesses of all types to pay attention to their unstructured content. As volume continues to skyrocket, companies are going to need to devise ways to understand what’s in all of those documents, videos, images, and phone/video calls, for governance...
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Modernizing your current media management systems and processes unlocks more revenue opportunities Summary: Despite the COVID-19 lockdowns, content consumption doubled, forcing companies to adapt to capitalize on this opportunity Many companies are managing their media with inefficient solutions and methods, holding them back from extracting more ROI from their content There are two categories of...
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Many companies manage their brand assets in an ad hoc fashion, making it difficult for teams to get their hands on the latest and greatest branded content quickly. Think about how many emails you have sent or received from people asking where brand assets are located? The average interaction worker spends 28% of their workweek...
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