The second annual CBS News upfront covered licensing process updates and a special panel of CBS News Correspondents Summary: Our second annual event reached nearly 400 international attendees Progress continues to be made in digitization of CBS News archival content and the content licensing, search, and discovery processes Sign up for a monthly newsletter and...
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As content creators explore NFT marketplaces, they find both new opportunities and challenges Summary: Non-fungible tokens (NFTs) are making headlines everywhere, capturing the attention of content owners and creators While the opportunity is exciting, the NFT market is still new and untested territory, particularly with licensing models and contracts Navigating this new space is...
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Newfound analytics and metrics can help change perceptions of linear TV Summary: The pandemic increased advertisers’ shift in spending to performance-based mediums, impacting TV advertising, which many perceive as difficult to measure TV is still a top performer in reach, but in order to win advertisers and change the perception of this channel, metrics of...
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How AI-Enabled Synthetic Voice Will Help Media Companies, Brands, and Influencers Accelerate and Amplify Content Creation Summary: Content creators of all kinds face serious challenges in overcoming content production caps and localizing and personalizing content cost-effectively Synthetic voice helps bridge the content gap media companies, advertisers, celebrities, athletes, and influencers currently face Veritone Voice is...
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How Celebrities, Athletes, and Influencers Can Monetize and Protect Their Voices Summary: Influencer marketing makes up one fifth of advertisers’ budgets and shows signs of strong growth Both macro and micro-influencers have plenty of revenue opportunities with some the world’s leading brands With synthetic voice technology, celebrities, athletes, and influencers can scale their opportunities without...
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AI-enabled Synthetic Voice Is Poised to Solve the Media and Content Creation Gap Online content consumption soared during the pandemic, rising 215% in the US during 2020 to nearly seven hours a day. The surge extended across all media formats, including connected TV devices, social media platforms, streaming platforms, and podcasts. The latest statistics show...
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How creative agencies and brands are integrating current events and social change themes into their advertising Over the past year, one of the biggest creative themes we have seen is brands adapting their messaging to incorporate trending and current events—and in doing so, becoming a part of the social, global conversation. This has led to...
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Summary Veritone joined the Independent Broadcast Association to help its members solve the challenges they face through knowledge share and the power of technology. Veritone recently joined the Independent Broadcasters Association (IBA) Mid-market independent broadcast stations have been under supported and need a way to quantify their value to advertisers We recently showed how Veritone...
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Veritone Licensing exclusively represents current-year and archival NCAA Men’s and Women’s Basketball Tournament video for your editorial, documentary, digital highlight and advertising projects. Nearly one year ago, the world of sports came to a halt due to the COVID-19 pandemic, and with that, the 2020 NCAA Men’s and Women’s Tournaments were canceled. No new buzzer...
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Here’s how Veritone Licensing can help Indeed, Guaranteed Rate and others avoid similar mistakes using stock footag in the future This year’s Super Bowl was different from years past. There were only a small number of fans in attendance, Super Bowl parties were not encouraged and attendance at local establishments was naturally lower than ever....
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