The amount of content we are creating and consuming is astronomical. This content can be snackable, user-generated short-form to long-form movies and documentaries, episodic series and reality shows, sports, news, and talk shows. The task of viewing even a sliver of what is created in a single day now exceeds several human lifetimes. That’s not...
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Originally published March 21, 2017 The two follow-up questions I’ve been asked my entire life: “Is that a family name?”, and “Is your dad in the military?” See, my first name sounds somewhat normal but always needs repeating. Multiple times, and usually followed with a “sounds like” clue. The military question comes up after people...
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Nine out of ten online consumers trust user-generated content more than traditional advertising content By Jay Bailey and Craig Caruso With smartphones in our hands that have cameras as good as most on the market, user-generated content is ubiquitous. It’s only natural that advertisers and producers have started to take note. But in reality, how...
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This new international library adds to the 3 million assets available through Veritone Licensing. Summary: Veritone Licensing adds the South China Morning Post and its more than 50,000 hours of exclusive video footage. Footage includes coverage of current events such as the Hong Kong extradition law protests, US-China trade war, Xinjiang re-education camps and more....
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Despite a tough year, advertisers plan to spend more this quarter than the same quarter last year. Summary: Advertising spend is down, but it’s projected to improve in Q4 Broadcasters have the chance to pick up ad dollars originally slated for live events, sports and other mediums An attribution solution can help broadcasters attract ad...
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AI-based DAM technology can help you get the most out of your future content and extend the life of past content. Summary: Content creation is at an all-time high, making digital asset management more challenging daily without the proper tools. Digital asset management software is not enough; artificial intelligence is needed to achieve scale and...
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How do you reassure your advertisers that your broadcast ads are as effective as web ads at driving consumer response? Summary: It’s a myth that it’s easier to show the effectiveness of online advertising versus broadcast advertising Being able to show online engagement after an ad runs helps broadcasters demonstrate to their clients that their...
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During and after the pandemic, cloud technology and AI can help the media and entertainment industry adjust and continue to thrive. As it relies heavily on positive consumer activity, a disruption like COVID-19 is a huge challenge to the media and entertainment (M&E) industry. The first trend to note is that content is being consumed...
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Wondering what’s the most optimal day, time and method to run your radio and TV advertisements? Read on. Creating the right TV commercial or radio spot is an art, but there’s also a science to it. The time of day, day of the week, length of advertisement, call to action and other elements can have...
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COVID-19 has been an event that, among other aspects of our lives, has dramatically changed how sports are being played, viewed and monetized. And a lot of these changes we expect to stick around much long after the pandemic ends. One encouraging sign has been the many innovations in the space that have risen out...
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