Among other tactics, licensing news footage and user-generated content can take your political ad campaign to the next level. Summary: Political campaigns should be flexible and change timing and tone based on what’s working and who you’re trying to reach Authenticity is key in political campaigns Licensed footage can help you speak to voters in...
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by Paul Cramer – Managing Director of Enterprise Radio Solutions In the world of radio and television advertising, attribution has been difficult to demonstrate. While digital advertising has afforded more discrete measurement through device IDs and other unique identifiers, broadcast has been harder to track as an offline medium. Because of this, some advertisers may...
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The feel is unquestionably different at Billie Jean King Tennis Center for the 140th US Open. Some of the game’s brightest stars have opted out due to COVID-19 concerns––including reigning 2019 men’s and women’s singles champions Rafael Nadal and Bianca Andreescu. Nevertheless, significant milestones persist at the 2020 US Open. There was no shortage of...
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Traditional broadcast TV advertising faces constant competition from streaming services, social media, the web and podcasting. That competition is only growing as consumers have more options than ever for entertainment and news. In the face of this competition as well as cord-cutting, it’s tough to justify the large ad spend that TV advertising commands. People...
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Regional broadcaster maximizes ad spend with the integrated ad management and attribution solution In an increasingly competitive advertising environment, broadcasters need every advantage to maximize their ad revenue — and a major media enterprise has dialed into an advantageous way to do just that. The company, which owns and operates stations in nearly 100 television...
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Making the modern TV experience seamless and simple is laborious. Despite technological leaps, complex behind-the-scenes processes need to happen in order to offer television customers the experience they expect from streaming services and traditional linear broadcast. Tasks like metadata creation, captioning, content licensing and post-production work to fit media onto ever-changing delivery and packaging needs...
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How the Cloud and Artificial Intelligence Adoption Will Accelerate in the New World Order Coronavirus (COVID-19) is impacting every aspect of our daily lives and whilst every effort is being made to find an exit strategy back to normality, there is still uncertainty around timescales – mainly because we are sailing uncharted waters. Like all...
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Veritone is committed to helping its current and future media & entertainment customers to not only maintain business continuity but actively enhance operations during this challenging time and announces free access to its flagship applications for 60 days. The Coronavirus (COVID-19) has adversely impacted many communities and businesses across the globe. In an effort to...
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Artificial intelligence is changing the way companies purchase and sell B2B products. AI promises to continue to transform the way we do business and relate to the digital landscape. Yet, discussions about AI often stir up anxieties. Will AI impact job security? Will it become more intelligent than humans and plunge the world into an...
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Carson Entertainment Group (CEG), the television licensing company established by Johnny Carson in 1981 to control the rights to “The Tonight Show Starring Johnny Carson,” recently launched a Digital Media Hub to archive and license clips from the show’s 30-year history. The entire Carson Library of television has been painstakingly cataloged, transcribed, and synced to timecodes to display in an online, searchable platform. All episodes recorded from 1962 through 1992 are available for licensing through CEG. We talked with CEG’s Jeff Sotzing (president) and Jonathan Sotzing (sales and marketing) about how Digital Media Hub will bring the company’s licensing operation into the here and now. Robin Melhuish, Veritone’s Director of Customer Solutions, worked closely with CEG on the project and joined us for the conversation.
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